RADIATE Masterclass

HOW TO USE DIGITAL MARKETING TO MAKE MORE MONEY

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STOP BOOSTING POSTS THAT DON'T BRING YOU CUSTOMERS.

Is this your digital marketing strategy?

Boosting random posts to everyone on Facebook.

Waiting impatiently for new customers to come in.

Waking up to zero leads and zero customers.

You've spent money on boosting posts that aren't bringing in customers. You've lost money, time, and effort. The worst part? You don't even know why it's not working.

It's my mission to help small businesses make more money through digital marketing.

Seven years ago, Reach was a team of one. Since then, I have used the RADIATE Method to grow my team and my business using digital marketing.

After holding many sold-out classes, I realized that I had to do more for small business owners who were eager to get results. So, I created the RADIATE Method Masterclass, to help small businesses make more money through digital marketing.

The RADIATE Method is the secret recipe for the work we do at Reach every day. I want every business owner to have the tools they need to do digital marketing that works.

Kelly Trace

CEO, Entrepreneur, and Chief Strategist at Reach

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WHAT YOU'LL LEARN:

WEEK 0: Basic Training
Get instant access to the RADIATE Masterclass portal as soon as you sign up! In this self-paced module, you will:

Create a vision for your business

Understand your numbers

Identify your top products and services

Automate your process so you can save time
Week 0
Week 1
WEEK 1: Realistic Revenue
This week is about setting the right revenue goal for your business. You will:

Set a profitable revenue goal

Create a roadmap for how to be profitable

Identify what products and services will help you get there

Hone in on what's working
WEEK 2: Audience Awareness
In week 2, it's time to get specific about your customer and what makes them want to buy from you. You will:

Find out what problems your customer needs to solve

Understand what motivates them to buy from you

Identify what to say to them and when
Week 2
Week 3
WEEK 3: Deep Dive
You're on your way to making your business stand out. In week 3, you will:

Uncover why your customer needs exactly what your business offers

Gather creative inspiration to outperform your competitors

Craft content that actually speaks to your clients
WEEK 4: Ideate & Create
Using the insights you uncovered in the RAD stages, you will:

Learn the easy way to create and repurpose content

Know exactly what content to create for emails, your website, and your social media pages

Get the tools we use to create images and videos
Week 4
Week 5
WEEK 5: All Systems Go
You have your goal crushing content. Now it's time to launch. In this phase, you will:

Create systems that save you time

Find out if your posts are reaching your customer

Schedule ads that turn leads into customers

Automate email messages that turn your customers to fans
WEEK 6: Test, Test, Test
Take your marketing campaigns to the next level by understanding what makes your strategy successful. You will:

Identify what your customers are engaging with

Create tests that build on your winners

Gain insight on your customer's behavior

Analyze reports
Week 6
Week 7
WEEK 7: Evaluate & Replicate
You're a real business now! You're creating marketing campaigns that bring you customers. In this stage of the RADIATE Method, you will:

Take what you've learned about your ideal customer to reach more like them

Do more of what's working and let go of the rest

Maintain the growth and momentum you've created

If these businesses can use the RADIATE Method to get more customers, it's possible for you.

I just did my first marketing campaign on Facebook and used my budget worksheet from last week's lesson! It's 11:53am, and I have already hit my GOAL!

Angie Redman

Owner

Cobblestone Courtyard

Now that I understand how to analyze the data more - I'm so happy! The first article I ever wrote and got published, we posted as a blog to our site and people actually read it!

Maggie Ferrara

Social Media Manager

Kenney Communications

Not only are we getting more leads through our website than before - they are better qualified leads for the services we provide. Highly recommend!

Melissa Lucas

CEO

The Transition House, Inc.

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Valued at $3,800

I'm offering this class at a fraction of the price, because I be

Video tutorials and downloadable worksheets
Members-only portal
Always updated exclusive content
Lifetime access to your course

One-time payment

$1,900

Get instant access to your masterclass portal when you sign up.

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Frequently asked questions

Who is this course for?

RADIATE Masterclass is specifically designed for entrepreneurs who are looking to use digital marketing to grow their business and increase revenue.

I'm a total beginner. Is this too advanced for me?

This masterclass is designed to take you step-by-step through marketing campaign planning, execution, launch, and evaluation. Even if you are a beginner, our library of video tutorials, and worksheets will take you through the process.

What exactly will I learn in the RADIATE Masterclass?

You'll learn how to:

Set profitable revenue goals for their marketing campaigns
Get clear on who their customer is and what motivates them, and
Hone in on their brand, business, and industry
Create content your customers want
Optimize your content for social media and your website
Evaluate your results and conduct A/B testing, and
Focus on what's working to make the most of your time and marketing dollars

Is this a marketing course for social media?

Yes and no. While we will teach you how to create engaging content for a variety of social media platforms, we also cover things like search engine optimization (SEO), email marketing, basic graphic design, video editing, and more. RADIATE Masterclass teaches you how to create a cohesive digital marketing strategy that you can implement on any social or web platforms you use for your business.

I'm so busy! What if I can't finish in eight weeks?

Because you have lifetime access to your masterclass membership portal, you'll be able to go through each lesson at your own pace. It's totally up to you how you want to go through your masterclass experience.

I'm a marketing manager. Can I attend this class?

Yes! Marketing managers of all levels will find that this course offers valuable and actionable tactics they can use daily. In fact, we teach this method to all new marketing managers at Reach when they join our team.

What supplies do I need for this class?

Your course materials can be viewed on any laptop, tablet, or mobile phone with internet. It's also helpful to have a Google Drive account and Canva.

How is this class different from other courses?

RADIATE Masterclass starts with revenue. We teach you how to create content that your audience will love, that will eventually turn those leads into paying customers. Most marketing classes only focus on the tactical aspects of marketing, like how to schedule posts, design graphics, or budget for paid ads. We do teach you those things, but we also teach you what you should create and why, along with what tasks are most profitable for your unique business.